What should your own brand do when a shopper abandons their cart but the company still wants the sale? The most effective thing is to send the consumer an email with a discount to get the Laundry-Bag Washing-Machines Mesh Polyester for Coarse-Net in the trolley. The second most effective thing is always to send an email without a price cut. That raises the question of how flexible do you want to be with regards to your price? How important is it to acquire price integrity and will customers get trained to let a cart sit until you send them an email supplying a discount? Those are hard questions involving key strategy questions. So often it is luring to do what you have to do to help get the next sale but generally that comes at the expense of future growth....More Detail
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